About Us

Our Story

Queen Bee Kitchen Guide was born from a real need in Indian homes — the need for a simple, reliable, and culturally-rooted cooking companion. Founded by Nivetha Rose and led by Sharon D Rose, Co-Founder & CEO, the app was launched in March 2025 to help homemakers, working individuals, and newly married couples simplify their daily cooking routine. From choosing what to cook to managing groceries and setting preparation reminders, Queen Bee brings it all together in one place. With over 50+ food categories, meal planning tools, and support for Indian languages, the app has grown organically without paid ads — welcoming 8–10 active users every 30 minutes and logging over 400 daily sessions. Our story is one of passion, purpose, and the belief that food connects families. Queen Bee continues to evolve with our users, one meal at a time. Queen Bee serves as a bridge between FMCG B2C brands and everyday Indian households, creating meaningful daily engagement through recipe integration, product visibility, and direct cooking guidance.

Queen Bee Kitchen Guide is a flagship product of Tower House Enterprises, an Indian tech venture focused on solving everyday challenges with meaningful digital solutions. Designed for the heart of the home — the kitchen — Queen Bee empowers users with features like monthly meal planning, smart cooking reminders, offline recipe access, and AI-powered ingredient scaling. Our users are primarily women between the ages of 20 to 45, and our app’s growth is fully organic, driven by real engagement from real kitchens. As we continue to support home cooks, we are now inviting food brands to partner with us through our unique in-app brand integration slots — helping bridge the gap between great products and real home usage. At Queen Bee, we’re not just helping people cook — we’re building a movement around everyday cooking, made smarter.

What can we do for you ?

At Queen Bee Kitchen Guide, we help FMCG and food brands connect with real home consumers where it matters most — in their daily cooking routine.

Here’s how we bring value to your brand:

Showcase Your Products in Action
We don’t just list your products — we help users cook with them. By integrating your instant foods, mixes, or staples into recipes, users learn how to use your product while preparing their daily meals.

Create a Dedicated Brand Category
With our premium partnership packages, we offer a separate slot in the app for your brand — featuring all your products with step-by-step instructions, videos, and usage suggestions.

Gain Daily Organic Visibility
Thousands of users explore Queen Bee daily without ads. Your brand will be part of their kitchen journey — not just when shopping but when actually cooking.

Boost Sales with Smart Integration
We recommend your products in meal plans and the shopping list section, helping users remember to buy them while planning their groceries.

Drive Direct Traffic to Your Website
With direct link integration, interested users can quickly visit your website or online store to explore or purchase your product.

Reach the Right Audience
Our core users are women aged 20–45 — homemakers, food lovers, and families. This is your ideal demographic, actively seeking new ideas, products, and convenience.

Our Team

Nivetha Rose

Founder

Sharon D Rose

Co-founder & CEO

Our Story

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